Before you begin any new Trajectory IQ project, you need to first identify who you are building the project for? Who will your end user be? What are some characteristics about them that may help you in tailoring your content specifically for them? It's important that you use language that makes it easy for your audience to want to keep learning in your project.
See some examples of audiences below and how their characteristics might influence the way you approach your Trajectory IQ project.
Characteristics: Time-sensitive, educated professionals who range in age from 22-65.
Trajectory IQ project subject: Jurisprudence exam test preparation
Tone of voice: Encouraging, friendly and direct
Language: University-level sentence structure to include technical terminology
Sample sentence: All nurses should be familiar with the Health Professions Act (HPA) document which describes the regulatory structure for self-governing health professions. Anyone providing professional nursing services is expected to have the requisite knowledge and skills to provide safe, competent and ethical care.
Audience: Cement truck drivers
Characteristics: Maximum level of education reached is high school
Trajectory IQ project subject: Learn about residential cement pouring
Tone of voice: Direct, respectful and light
Language: uncomplicated, short sentence structure
Sample sentence: Having the ability to identify hazards in your workplace is cruical to ensuring your safety. Being able to spot the hazards could protect you or a co-worker for sustaining a life altering injury.